To tell the story of Lucca — an infant diagnosed with spina bifida who made a favorable recovery after undergoing intrauterine surgery —. This was the first procedure of its kind performed in a private healthcare institution in Peru.
To demonstrate, through a fully integrated case study, how the clinic’s value proposition, “Patient First” aligns and mobilizes the clinic’s entire medical ecosystem around the medical and emotional needs of each patient.
This case illustrates how multidisciplinary teams work in complete synchronization to deliver optimal clinical outcomes while providing compassionate, human-centered care.
To develop a short documentary as the central narrative vehicle to foster empathy, emotional connection, and audience identification.
The film recreates the pivotal moments in Lucca and Corina’s journey — from diagnosis through birth — portraying their fight for survival and hope.
Through intimate storytelling and cinematic reconstruction, the documentary reveals how every department within the clinic realigned operations, expertise, and resources to deliver the highly specialized care required for Lucca’s recovery.
This narrative approach positions the institution not only as a center of medical excellence, but as a unified, purpose-driven organization capable of responding to complex, high-stakes situations with coordination, innovation, and humanity.
Strategic Planninc & Content Marketing
2019
