As part of its positioning and digital acquisition strategy, SGS commissioned us to develop a content-driven campaign aimed at capturing the attention of prospective B2B clients through LinkedIn and other paid media channels.
The objective was to strengthen brand authority in highly specialized industries while generating qualified leads for service inquiries and enhancing employer branding in parallel.
Through the ongoing management and continuous optimization of SGS’s content marketing strategy, we identified opportunities to integrate communication efforts into structured conversion funnels.
This approach enabled us to:
Align thought leadership content with sector-specific needs
Map audience intent to tailored messaging stages
Optimize performance across paid and organic channels
Create clear pathways for both service requests and talent acquisition
By combining data analysis with iterative testing, we established a measurable framework designed to convert attention into action.
We activated the most powerful asset SGS possesses to fulfill its mission: its people.
Through a series of internal engagement initiatives — including gamified challenges, professional development dynamics, and value-driven recognition programs — we encouraged employees to embody and amplify the brand’s core values.
The strategy positioned collaborators not merely as technical experts, but as distinguished professionals whose daily work drives business development and operational excellence.
By elevating employee visibility and pride, the campaign achieved a dual impact:
Strengthened credibility and trust among potential B2B clients
Enhanced employer branding by showcasing a culture of growth, collaboration, and purpose
This internal activation translated into external influence, allowing the brand to benefit from the collective motivation of its teams while attracting top-tier talent in Peru and reinforcing its leadership positioning in the market.
Strategic Planning & Content Marketing
2022-2023
RQT AD
