Subaru entrusted us with the management of its social media channels and the strategic direction of its lead generation campaigns during the pandemic.
Given the circumstances, the challenge required a reinvention of engagement strategies to sustain audience attention while preserving the brand’s core emotional pillars — adventure, safety, reliability, and family connection — in a context where mobility was restricted and uncertainty prevailed.
The objective was to maintain brand relevance, nurture demand, and support commercial performance despite a highly constrained market environment.
We conducted in-depth research into the emotional insights surrounding family journeys and the role of shared experiences in building lasting memories.
Rather than focusing solely on product features, we reframed communication around the aspirational value of future moments — positioning Subaru not just as a vehicle, but as an enabler of meaningful reconnection once mobility resumed.
This approach allowed us to:
Sustain emotional engagement during periods of limited travel
Reinforce brand affinity through storytelling centered on family bonds
Maintain top-of-mind awareness through consistent value-driven content
Strategically redirect attention toward newly launched models
By integrating brand maintenance with performance-driven lead strategies, we balanced long-term emotional equity with short-term commercial objectives, ensuring continuity, relevance, and measurable results during an unprecedented global disruption.
Content Marketing
2022 – 2023
RQT AD
RAN LATAM
